“Zig Zagging in Italy”

I wanted to share a brief video from my latest trip. Me, my business partner, and our wives were enjoying a well-deserved vacation in the Mediterranean where we met a fascinating entrepreneur who, I believe, is the very epitome of a bootstrapper.

We met Petro who is the owner of Can’t Be Missed Tours on the train heading down to Florence. He and his team were handing out brochures to the passengers, inviting them to become his touring clients. This channel development strategy fascinated me and I had to learn more. In the video Petro and I talk about where he got his start, his business philosophy, and what the next steps are for his business.