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Rich’s Story

ZigZag Principle Rich Christiansen

Richard J Christiansen is a thought leader, parallel entrepreneur, and humanitarian.  He has created 42 businesses of which 14 have become multimillion-dollar successes.  Each were started with $10K or less of capital.  These businesses have ranged from technology, import/export, SEO, lead generation, innovative products, and real estate.

He authored a national best selling book “The Zigzag Principle” and co-authored “Bootstrap Business” where he outlines the lessons he has learned while creating these businesses. He has lectured around the world giving keynotes at Harvard, MIT as well as countless radio and TV shows.

Early in his career he was General Manager of USA Mitsubishi Electric PC Division, Web Services and Novell.  He currently serves on the boards CCD, NavSeven , Unconventional Kitchen, and owns Froghair, Golden Zephyr, Custom Dreams LLC and The Storm Group.  He is a Principle of Hoodoo Capital and a board advisor to Next Level Practice.

Rich graduated from BYU with a BS in Electronic Engineering and also received his MBA from the Marriott School of Management.

Along with his family, Rich loves to explore and spelunk slot canyons and crest the summits of high mountain peaks.  He has stared up the throat of Mt. Everest three times.  Long boarding weekly with his two youngest sons and zooming down the ski slopes like a teenager are some of his hobbies. He is a passionate golfer and loves fast, zippy cars with sleek lines.

Cooking is another “art form” for Rich.  His family tells him that his cooking innovations are just like his business innovations – “most of the time they are really good but sometimes they taste yucky.”

He and his wife are the parents of five amazing sons as well as a beautiful Sherpa girl that they have raised as their daughter.  Rich is passionate about educating youth in third world countries.  He builds and lifts the underdogs wherever he goes.

One of Rich’s biggest talents is spotting and finding winners.  He has mentored, launched and trained hundreds of young men through the years.

Presently he does business in 14 countries and is a Principle Founder of HooDoo Capital, which is an early stage Venture firm.